Social media, and Instagram in particular, has changed the world by setting new trends and popularizing practices that were once just for the wealthy.
One of the many side effects of social media’s rapid growth is the increasing popularity of veneers. Up until recently, veneers were mainly used to help people who had significant size or shape issues with their teeth. The veneers would help make their teeth look more normal.
Veneers were once only used for cosmetic purposes by celebrities, but in recent years Instagram influencers have made them almost a necessity for success. Porcelain veneers are expensive, which was why they have been widely sought after by wealthy celebrities, but not normal, everyday people.
At approximately $1,500 per tooth, the decision to get veneers is not made lightly, especially amongst the normal, everyday person. Prior to the rise in popularity of selfies and sharing pictures online, there was far less pressure to look perfect. Still, the pressure to look as close to perfect as possible has been a lingering issue for many women even when their photos weren’t all over the internet.
Even more so than for the average person, as an Instagram Influencer, there’s a lot of pressure to look perfect. Whether this is to help promote a brand, gain popularity, or boost their confidence, there is an ever increasing desire to have the perfect smile. As a result, influencers rely on cosmetic procedures to improve their looks and get themselves closer to their vision of perfection.
The rise in popularity of veneers can be attributed to the influencers who not only desire to have the perfect smile, but then encourage their fans and followers to also improve their smiles with veneers. While in the past, celebrities on TV and in magazines set an example or a standard that everyday people wanted to reach for, but because of their disconnect from the average person, their influence did not extend to cosmetic procedures for most people.
With the rise of Instagram and the opportunity for anyone to be in the spotlight online, cosmetic procedures to enhance or correct a person’s natural look grow in popularity. As this practice becomes more normal for the average person, the number of veneers placed is growing rapidly.
Influencers face an interesting challenge. Influencers rely on their appearances to grow their followings and sell products to their audiences. Which means that they must meet their followers’ standards for the ideal influencer. Unlike celebrities, influencers should be relatable, but they also need to be prettier and richer than the average person to be successful.
Veneers are just one of many tactics used to improve their appearances. They also have turned to lip injections, hair extensions, professionally manicured nails, professional teeth whitening, fake tans, and other methods to help them achieve the ideal, yet relatable look.
Now, dental professionals who perform veneers are looking to influencers as their target audience. By inviting them to their offices to have veneers placed, they are opening themselves up to a whirlwind of new clients who are also striving to be successful influencers. At Miracle Smile, we understand that cosmetic dentistry can be an investment, and we want you to get the most out of your smile! Check out our blog about extending the life of your veneers for more information, and contact us any time for a consultation.